Tourism Event Sponsorship Opens April 1

Kristina RamseyNews

LEXINGTON, Va. (March 20, 2023) – The Rockbridge Regional Tourism Board is offering a sponsorship opportunity for local tourism events in Lexington, Buena Vista, and Rockbridge County.

Originally a COVID pandemic bounce-back initiative, the Rockbridge Regional Tourism Board has awarded funds to assist local events in their marketing efforts. The 2023 sponsorship application window opens April 1 and closes May 3. Awards will be announced the last week of May 2023.

Applicants must be organizers of an event occurring between July 1 and December 31, 2023 and located within Lexington, Buena Vista, or Rockbridge County to be eligible. Rockbridge Regional Tourism Board will award monies based on the strength of the request and how well the event aligns with tourism goals and objectives for the entire region. Sponsorship funds totaling $15,500 will be distributed by June 30, 2023.

Potential applicants will find the sponsorship application and related request guidelines at

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 About Rockbridge Regional Tourism

Rockbridge Regional Tourism is the official Destination Marketing Organization for Lexington, Buena Vista, and Rockbridge County, Virginia. Their current campaign of “Small Towns, Big Backyard” invites visitors to explore the villages, towns, and cities of Rockbridge County as well as enjoy abundant outdoor adventure through mountain and river explorations.