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Lets keep it going! Construction will continue Fall 2024 and we want YOUR help to bring this project to completion!
"Town Square" Project Background
Read through this page for a brief background of the project, starting now and ending at the very beginning.
Fall 2025
Seating Plaza Underway
With Magnolia Square officially named, the mural completed, and the stage cover roof in place, the project has entered its next phase of construction—the corner seating plaza and the completion of the restroom building. This phase is expected to be finished before the end of the year, with a few final touches to follow and a community celebration event to honor all the contributions and hard work behind the project.
The plaza will feature a concrete platform with cafe tables and chairs, a curved seating wall, and dedicated space for the community's Christmas tree during the holidays. Footers are also being installed for a signature LOVE sign, sponsored by the Junior Woman's Club, Main Street Buena Vista, and the Buena Vista Police Foundation, which will be installed after the plaza is complete.
Together, these additions build on the momentum of Magnolia Square's transformation—further shaping a welcoming functional, and vibrant public space in the heart of downtown Buena Vista. ca
May 2025
"Magnolia Square" Mural Unveiling
After a citywide vote, Magnolia Square emerged as the favorite among the three finalists–Green Valley Junction, Magnolia Square and Picadilly Commons. The name grew from ideas rooted in local history and personal stories, reflecting a strong community effort.
To mark this transformation, the City partnered with Main Street Buena Vista and the Rockbridge Area Health Center on a public Mural completed in May 2025. Painted by Cheyenne Renne of Covington, the mural features the Blue Ridge Mountains, a kayaker on the river, native birds, blooming magnolias, and a hiker overlooking the valley. With its bold colors and flowing imagery, the mural turns a once-blank wall into a vibrant landmark.
Together, the name and mural highlight Buena Vista's natural beauty, outdoor lifestyle, and community identity while setting the tone for a welcoming public space.
Fall 2024-Spring 2025
Together We Built it, Together We Name it
With the construction of the stage cover in October 2024, "Town Square" is one step closer to completion. With that, the time has come to choose a name for the space that has quickly become a natural gathering place and where the community will create memories together for years to come. Because together we built it, and together we will name it.
October 6, 2024 began the launch of the Naming Fundraiser where community members submitted name ideas for "Town Square" that were later narrowed down to the following:
- Green Valley Junction
- Magnolia Square
- Piccadilly Commons
These three names each represent a part of BV's history and hold local significance. Voting is done through a cash or online donation and will be open until May 1, 2025. To vote online, click the button or vote with a cash donation at cash boxes located in various businesses around the city. Following May 1, the votes will be counted and the winning name unveiled during a ribbon cutting at the beginning of summer.
To learn more about "Town Square" go to our most recent article here.
Spring 2024
Partnered with the Timber Framers for Pavilion Construction
The City partnered with local timber framers and the Virginia Military Institute for construction of a farmer's market pavilion in Spring 2024. Annually, Cindy and Grigg Mullen spearhead a philanthropic timber frame build project in the Rockbridge area. The event brings hundreds of seasoned artisans from across the country together with local volunteers to construct a beautiful timber frame structure benefitting the community.
Not only will the pavilion be unique, handcrafted, and truly built by our community of volunteers, but this project will save the City tens of thousands of dollars. Still, there are key project costs to build out Phase 1 of the site. The build will take place April 5th through 9th and we need YOUR help to make it happen! Visit the donate and FAQ pages to learn how!
2022-2023
Designing "Town Square"
Soon after purchasing the site, City staff obtained a grant from the Virginia Economic Development Association to conduct required environmental assessments and facilitate public engagement to determine the future of the site.
In 2022, staff gathered public input through a series of surveys and pop up events to learn what the community desires for the park. This resulted in a conceptual design that includes a farmer’s market pavilion, a variety of seating options, an event stage, public restrooms, public art, and landscaping.
Following the completion of the conceptual design, City staff quickly began taking it from a conceptual design to a comprehensive construction design all while putting the project into achievable phases and seeking options to fund the phases through grants, fundraisers, and strategic partnerships.
2021
Where it started
The community needs a public gathering space in the downtown core to fully achieve its reemergence as a dynamic environment to live, work, eat, shop, and play.
In 2021, the City purchased the property at the corner of 21st Street and Magnolia Avenue thanks to a generous grant from the Virginia Outdoors Foundation, and began efforts to create a public park.
City staff temporarily named the space "Town Square" to serve as an identifiable project name. A new name will be given to the space - stay tuned for updates on the process!!
